COKULTUR
making culture more accessible – website and branding
cokultur, a visionary initiative led by a passionate advocate for cultural accessibility and participation, approached us with a mission: to give her newly launched initiative a visual presence. cokultur offers expertise in the fields of social work and culture, accompanies projects over the entire process and offers various workshops. As design partners, the role was to translate her vision and services into a corporate identity, developed from scratch, that would engage and captivate a diverse audience.
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The challenge was to create a visually compelling branding that would reflect the rich offering of cokultur's services and a website that would ensure seamless navigation and accessibility for users of all backgrounds. The design needed to appeal to the main target audience of museums and institutions, invite them to explore and encourage them to reach out to the founder Elsa Horstkötter.
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Team: I LIKE superior design studio · Ulf Paule (Coding)
Tools: Figma · Adobe CC (AfterEffects, Illustrator, InDesign, Photoshop) · Microsoft Teams · Miro
Methods & Services: Project Management · Research · Design Thinking · Branding · Corporate Design · Copy Writing · Animation · Interface Design · User Experience Design · Prototyping & Testing
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The approach involved a deep understanding of cokultur's core values and mission. Working closely with the client helped to translate her ideas into a coherent design strategy. The focus lay on designing an intuitive user interface that encourages exploration and utilizes vivid graphics and well thought-out interactions.
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The cokultur website now stands as a testament to the fusion of design and cultural accessibility. A harmonious blend of aesthetics and functionality, the platform has become a vibrant space that celebrates the beauty of inclusivity and encourages users to gain momentum.
Explore cokultur: www.cokultur.ch
